The 5 Trigger Words Every Creator Should Be Using

Trigger words are the bridge between a comment and a click. Pick them well and your auto-DM funnel runs itself. Pick them badly and you drown in irrelevant fires.

After analysing 2.4 million auto-DMs sent through SwiftReply in the past quarter, five words stand out as repeat winners.

1. "Link"

Still undefeated. Across every niche we tracked — fashion, food, fitness, finance, travel — "link" is the most-typed word under viral content. It's short, intent-driven, and works in English and Hinglish posts alike.

2. "Price"

The buyer's word. When "price" lands in your comments, you have someone who's already mentally past the consideration stage. Send them straight to the product page — not a landing page, not a lead form. The product.

3. "Recipe"

Food and lifestyle creators: this is your money word. People who type "recipe" actively want to save and try. Pair it with a PDF download in the auto-DM and you'll see save rates climb.

4. "Code"

Discount, referral, promo — all collapse into "code". Treat it like a coupon code shouted in a crowd. Reply within 30 seconds with the actual code (and an expiry timer) and conversion sits north of 25%.

5. "Details"

The undecided's word. They're curious but not committed. Don't send a hard sell here. Send a one-pager: what it is, who it's for, what it costs. Let the document do the convincing.

The bonus rule

The best trigger word is the one your specific audience actually types. Look at your last 20 viral posts and pull out the most-repeated word. That's your trigger. Set it. Forget it. Watch the funnel work.