How to Turn “Link?” Comments Into Followers Using Auto-DMs
Learn how to set trigger words, enable follow-to-unlock links, and convert high-intent comments into real audience growth.
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5 min
Every creator has seen it happen. You post a reel, a carousel, or a story, and within minutes, the comments start rolling in: “Link?”, “Where can I buy this?”, “Send me the details!”
These aren’t casual scrollers. These are high-intent users—people who are genuinely interested in what you’re offering. They’re ready to click, buy, sign up, or follow. But here’s the problem: most creators either reply hours too late, miss comments entirely, or send the same copy-paste response that feels robotic and impersonal.
That’s where SwiftReply by CreatorTag changes the game. With intelligent auto-DM automation, you can instantly respond to every high-intent comment, deliver links and resources, and—most importantly—convert those commenters into loyal followers.
In this blog, we’ll walk you through exactly how to do it.
Why “Link?” Comments Are a Goldmine
When someone types “Link?” or “Price?” under your post, they’re signaling intent. Unlike someone who passively likes or shares, these users are taking action—they want more from you. That’s a conversion opportunity sitting right in your comments section.
Here’s why they matter:
High purchase intent: They’re already interested in your product or recommendation.
Engagement signal: Instagram’s algorithm rewards posts with strong comment activity, pushing them to more users.
Relationship starter: A DM feels personal. Responding via DM builds trust far more effectively than a public reply.
Follower potential: When you require a follow before delivering the link, you organically grow your audience with genuinely interested people.
💡 Pro Tip: A single viral reel with “Comment LINK to get the details” can generate hundreds of new followers overnight when paired with SwiftReply.
How SwiftReply’s Auto-DM System Works
SwiftReply is the core automation engine inside the CreatorTag app. It monitors your posts for specific trigger words in the comments and instantly sends a personalised DM to the user—no manual effort required.
Here’s the flow:
You select a post (reel, carousel, or image) from your Instagram account.
You set a trigger word like “link”, “price”, “details”, or anything custom.
You craft the DM content: a text message, a link, a file, or even multiple links bundled together.
SwiftReply watches your comments in real-time and auto-sends DMs whenever the trigger word appears.
It’s fast, reliable, and runs 24/7, so even comments at 2 a.m. get an instant response.
Step-by-Step: Setting Up Your First Trigger Word
Let’s walk through the setup process:
Step 1: Open the SwiftReply Dashboard
After logging into the CreatorTag app, navigate to the SwiftReply section. This is your command centre for all automation.
Step 2: Connect Your Instagram Account
Use the Instagram OAuth integration to securely link your account. This gives SwiftReply permission to read comments and send DMs on your behalf.
Step 3: Select a Post
Choose the reel or post you want to activate automation on. You can set different triggers for different posts, making it incredibly flexible.
Step 4: Set Your Trigger Word
Type in the keyword users need to comment. For example: “link”, “send”, “price”, or even something creative like “GLOW” for a beauty product campaign.
Step 5: Create Your DM Content
You can include plain text, a single link, multiple links (perfect for bundling YouTube, blog, and storefront links), or attach files like PDFs, price lists, or brochures.
Step 6: Go Live
Hit launch, and SwiftReply takes over. Every time someone comments the trigger word, they get your DM within seconds.
Follow-to-Unlock: The Growth Hack Creators Are Sleeping On
One of SwiftReply’s most powerful features is the ability to require users to follow your account before they receive the DM content. This is called “Follow-to-Unlock.”
Here’s why it works:
Organic growth: You’re not paying for followers. People follow you because they genuinely want what you’re offering.
Qualified audience: Every new follower already has interest in your niche—whether that’s skincare, fitness, tech, or food.
Higher retention: Because these followers opted in intentionally, they’re more likely to engage with your future content.
💡 Example: A fitness creator posts a workout reel with the caption “Comment PLAN to get my free 7-day meal plan!” Using SwiftReply, anyone who comments “PLAN” and follows the account gets an instant DM with the meal plan PDF.
Real-World Use Cases
Beauty Influencer
Trigger: “Shade” — Auto-DM sends the exact product link with affiliate tracking. Result: 300+ DMs sent in 48 hours from a single viral reel, with a 12% click-through rate.
Tech Reviewer
Trigger: “Specs” — DM delivers a comparison chart PDF and Amazon affiliate link. Result: Increased affiliate revenue by 40% in the first month.
Wellness Coach
Trigger: “Join” — DM sends a Calendly booking link for a free consultation. Result: 85 new consultation bookings in two weeks.
Food Blogger
Trigger: “Recipe” — Auto-DM delivers a downloadable recipe PDF plus a link to their YouTube tutorial. Result: 1,200 new followers and a 25% increase in YouTube views.
Tips for Maximising Your Results
Use clear CTAs in your captions: Don’t just hope people comment the trigger word—tell them to. Example: “Comment LINK to get my full skincare routine sent straight to your DMs!”
Keep your DM content concise and valuable: Don’t overload with text. A short, warm message with a direct link performs best.
Rotate trigger words: Keep things fresh by using different trigger words for different campaigns. “GLOW” for a beauty drop, “DEAL” for a discount, “FREE” for a giveaway.
Enable Follow-to-Unlock strategically: Use it on your highest-performing reels to maximise follower growth.
Track your analytics: Use SwiftReply’s built-in dashboard to monitor DMs sent, link clicks, and CTR. Double down on what’s working.
The Bigger Picture: From Comments to Community
What makes SwiftReply truly special isn’t just the automation—it’s the relationship-building. Every DM is a conversation starter. Every link delivered is a trust signal. And every new follower gained through Follow-to-Unlock is someone who chose to be part of your journey.
In a world where Instagram’s algorithm makes it harder and harder to reach your own audience, tools like SwiftReply give creators back control. You’re no longer waiting for the algorithm to favour you—you’re actively converting engagement into growth.
Final Thoughts
If you’re still manually replying to “Link?” comments—or worse, ignoring them entirely—you’re leaving followers and revenue on the table. SwiftReply by CreatorTag makes it effortless to turn every comment into a connection, every connection into a follower, and every follower into a potential customer.
Set your first trigger word today. Your future followers are already commenting.







